[1st] Blind coffee experience

In early September 2025, we held our first blind coffee experience.
We conducted a survey of 29 customers, tasting the coffees without revealing the brand information and standardizing all conditions except for the roast profile.

The coffee beans used are " Ethiopia Guji Shakisso Natural" .
The same beans were also served at the TYPICA GUIDE 2025 booth held at the Osaka Kansai Expo on September 28, 2025.



Below are the analysis results for each profile.
*The information is still being analyzed and will be updated.

Roast Profile ♦︎
Product page here

Average rating: 6.034/9

[Top 10 flavor RATA strengths]

Ranking item Average score
1st place dark chocolate 0.690
1st place blackberries 0.690
3rd place raspberry 0.621
4th place red wine 0.552
5th place almond 0.483
5th place Black tea 0.483
7th place chamomile 0.379
7th place Caramelized 0.379
7th place chocolate 0.379
7th place raisins 0.379

Roast Profile ♢
Product page here

Average rating: 5.379/9

[Top 10 flavor RATA strengths]

Ranking item Average score
1st place dark chocolate 0.552
2nd place lime 0.517
3rd place red wine 0.483
3rd place blackberries 0.483
5th place prune 0.379
5th place raspberry 0.379
5th place lemon 0.379
5th place raisins 0.379
9th place Caramelized 0.345
10th place Black tea 0.310


RATA is
It is an abbreviation for Rate-All-That-Apply .


Meaning and Overview

  • The "assess all attributes that you think apply" method.

  • Conventional CATA (Check-All-That-Apply) simply checks the applicable attributes, but
    RATA further rates the intensity of the checked attributes (for example, on a scale of 0-3 or 0-5) .

  • This allows you to record not just whether something is there or not, but also how strongly it is felt .